What is Local SEO?
Location-based search (also known as Local SEO) is a form of local online marketing that focuses on the searcher’s intent to find your product and services to solve an immediate need. When set up properly, local SEO allows your customers to find your business when they are searching in your area. Local SEO is also driven by the high adoption rate and use of mobile devices to find what your customers are searching for. “Local hotels…” “restaurants near me..” “the best dentist..” “rapid responding plumbers…” are all examples of search queries done with a high intent to purchase.
When someone searches for your products and services in a geographical region, it’s important that you show up in the Search Engine Results Page (SERP) as well as Google Maps. This applies to your business if you have a store front or only provide on-site services (such as a repairman, handyman, etc.) and don’t have a physical location.
Are You Mobile Ready?
88% of smartphone users are searching on their phones with local intent which means that they are performing searches looking for product info, hours of operation, and directions to places near them, or in areas they are traveling to. Google is pretty smart at matching IP addresses and mobile location data to determine the businesses they display in the results that are within that service area. You must ask yourself, “Is my business one of the results they will find?”
How friendly is your site for mobile phones and tablets? Is your site being displayed on search engines like Google, Bing, and Yahoo? Is the information relevant and easy to navigate thus providing an excellent user experience that drives traffic to you? May potential customers (aka Leads) are searching while “on-the-go” and since we live in an “instant” society, rapid site loading is imperative.
When Was Your Last NAP?
This is an odd question as a section headline, however what is a NAP? NAP stands for Name, Address, and Phone Number and in order to be crawled by Google, this information needs to be consistent in every location on your website, every directory citation, and must be 100% accurate. If your business had an old address or phone number, this could be incorrectly displaying in search results and send potential customers to the wrong location. Also, if you have inconsistent listing variations of something as simple as Street vs St, or Suite vs Ste can also cause incorrect display results thus your business will not display properly on the map or in the map pack.
How We Approach Local SEO
Our approach to local SEO is to consider who your clients are and how they search for your goods and services. We look at your ideal keywords and keyword phrases as well as the keywords of your competitors to see how we can improve your ranking. We do a citation audit and manually submit your corrected NAP information to the hundreds of local directories within your niche to clean up any inconsistencies. Lastly, we will tweak your website or work with your current web developer to optimize the user experience to be certain your site is mobile friendly.