Why Do I Need a Social Media Marketing Strategy?

Customers search social media for information on your products and services. What are they saying about you?

The traditional advertising model of the late 1900s and early 2000s used to broadcasts your message by talking “at” your customers. Now you need to have conversations with your customers and clients to build a solid brand while developing a loyal community of which social media provides that opportunity for you.
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How Does Social Media Marketing Affect My Brand?

The good and bad of social media marketing is that when done well, social media is a powerful extension of your brand. When done poorly or ignored, social media can fatally damage your brand.

There’s often the perception that engagement on social media happens easily for businesses because we all know what social networks are. We use them in our personal lives, so there’s an assumption that posting family photos and updating our statuses on Facebook easily translates to being social media marketing experts for our businesses.

What is The Cost of Social Media Marketing?

Social media also seems to get overlooked when it comes to marketing budgets, because writing in 140-character spurts and sharing information on Facebook seems simple. But it’s not. The quality difference between hiring your golf buddy’s kid for $50/week to post for your business and hiring an actual agency or in-house social person is significant — and it’s very obvious to your potential customers when you cheap out on social.

Well managed social media accounts will flourish when they get the right amount of attention that falls in line with your global business strategy — use them to build relationships, educate new consumers, build awareness, talk “to” your customers and prospects, not “at” them like the traditional model was. You will find that the right strategy will help you create those brand ambassadors who will promote your brand for you and lead to more loyal customers.

Take social media seriously. Factor it into your budget, consider its place in each of your campaigns, take the time to hire well and then train the people who will be on your social media front line, and know which business goal you want social media to help solve and develop a strategy to make that happen.

How Can We Help You?

We can help you determine which goals you can meet with the help of social media, figure out which channels you should be on, develop a strategy to build and manage your community, train your current social media person or team, help you hire someone for social media, or if you aren’t ready to hire just yet, we can provide full service social media management. Schedule a strategy session today.

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